Complete office interior

The new headquarters, Média Square, of the French-speaking public broadcaster RTBF is part of the large-scale redevelopment of the Reyers district and Mediapark.brussels. The 38,000 m² complex consists of a seven-storey main building, three underground levels and a logistics building. This relocation also gave RTBF the opportunity to fundamentally rethink its working environment. Within the allocated lots, Pami translated RTBF’s ambitions into interior and furniture solutions that combine flexibility, ergonomics and sustainability. Thanks to its own production capacity, the focus could genuinely be placed on bespoke solutions, finely tuned to use and context. All functions within the building have been brought together in a single integrated environment: studios, editorial offices, meeting rooms and a restaurant. This centralisation is designed to shorten communication lines and make processes more efficient. Elodie Parisis, Project Manager Facilities & Real Estate, explains: “RTBF moved out of an outdated building from the 1960s and 1970s. This new project had to be not only technically advanced, but also offer a pleasant workplace. We worked through a public procurement process, and Pami fully met our expectations, both in terms of budget and quality. We had designed a number of furniture pieces that explicitly required customisation. Because Pami also has its own factory in Belgium, these solutions could be developed precisely to measure,” says Parisis. An important starting point was the creation of a dynamic working environment. With a flex desk ratio of 0.65 and a wide variety of workspaces – from quiet zones to informal meeting areas – the building caters to different working styles. “We developed various spatial layouts to guarantee flexibility and a pleasant atmosphere.” Média Square features 19 studios designed so that teams can share equipment. “This ensures more efficient use of resources and speeds up production processes. For organisations working with complex technical installations, this is a clear added value.” Pami’s key role The architectural identity of the building is defined by a combination of raw and natural materials, such as wood, glazed brick, red brick and concrete. “The building has a strong character,” says colleague Francesca Podestà, architect and project leader for interior design. “We wanted to respect that raw appearance, while at the same time softening it with warm accents and organic forms. We placed a strong emphasis on ergonomics and the design of workstations, with close attention to how employees use the spaces on a daily basis. The aim was to create an environment that is not only functional, but also supports the wellbeing of staff.” “Pami played a key role in this, thanks in part to its own production capacity. Numerous furniture solutions were developed specifically to meet RTBF’s needs. Pami’s strength lies in its collaborative approach,” Podestà concludes. “They think along with you, respond quickly and are exceptionally inventive. That really makes the difference in a project of this scale.” Text Elke Lamens - FM Magazine

At the end of 2025, the Brussels South Police Zone moved into its new central headquarters in Anderlecht. With a floor area of 15,000 m² and space for more than 700 staff members, the building is a large‑scale and complex project where citizen reception, security and everyday working comfort come together. From the outset, the focus was on creating a contemporary working environment that is high‑performing, human‑centred and able to grow with the organisation. From listening to a workplace strategy As with any project, we began with a thorough analysis: how do people work today, what needs exist within the organisation, and how can space and fit‑out best support that way of working? The discussions revealed three clear priorities: comfort, ergonomics and flexibility. At the same time, the project posed a distinct challenge: how do you support intensive, shared use across seven floors without compromising focus and calm? These insights formed the basis for a considered workplace strategy centred on functionality, wellbeing and future‑readiness. Ergonomics as the foundation The Brussels South Police Zone consciously opted for an open working environment without assigned desks. This calls for a layout that can be easily adapted to different users and modes of work. “Staff members are free to choose their workstation, which means every station must be flexible and ergonomically adjustable.” — Jurgen Van Dyck, Account Manager, Pami. The choice of sit‑stand desks was therefore an obvious one. In both open work areas and specific focus spaces, they allow staff to quickly tailor their workstation to personal preferences and tasks, while encouraging variation in working posture. In addition, each workstation was equipped with an ergonomic HÅG Creed 6004 office chair via Flokk, our partner for a wide range of projects, including federal and Flemish government environments. “The HÅG Creed 6004 is extremely versatile from an ergonomic standpoint and is also among the most sustainable office chairs on the market.” — Vera Moors, Key Account Manager, Flokk. In a building characterised by intensive shared use, acoustics are a crucial factor for concentration and efficiency. For that reason, significant emphasis was placed on acoustic screens and sound‑absorbing elements. These solutions reduce disruptive noise, structure the space and create clearly defined zones for concentrated work, without undermining the open character of the environment. A contemporary working environment that works The end result is a warm, modern and human‑centred whole in which ergonomics, flexibility and acoustic comfort come together. Sit‑stand desks, ergonomic seating solutions in subtle accent colours and thoughtfully designed acoustics provide calm, focus and enjoyment at work. A future‑oriented working environment that supports staff in their daily work and helps organisations to operate in a sustainable, efficient and attractive way.

Sustainability is no longer a buzzword. It is an expectation. From you as an organisation. From your employees. From customers, partners and public authorities. When investing in a new working environment, you want one thing above all: certainty. Certainty that your choices are sound today and will stand up to tenders, audits and future regulation. That materials are responsibly sourced. That processes are transparent. And that your layout remains relevant in the long term. At Pami, we believe sustainability is only credible when it can be demonstrated. Not as a loose promise, but as a way of thinking and working that is palpable in every detail. This is precisely why achieving FEMB LEVEL 3 certification is so important. It is the highest level within the European LEVEL certification for office furniture, and confirms that with Pami you are choosing the top of the market in terms of sustainability, quality and circularity.

Take an honest look at your office. Does it tell the same story as your website, branding or sales pitch? Or does the space feel like an entirely different organisation than the one you want to present? Within the first 5 seconds, a visitor forms an impression of your company – long before the first handshake, introduction or presentation. When that impression doesn’t match what your brand promises, friction arises immediately. One glance at your reception area can tell more than your entire brand book. The same goes for employees: a work environment that does not reflect what your organisation stands for, makes engagement and pride simply impossible. This is the power of workplace branding. Your office is no longer just a place to work; it becomes a strategic carrier of your identity.